ABSTRACT
Networks can act decisively for synergies and value creation in many sectors of the economy and wine tourism is not an exception. The creation of wine tourism networks can lead to prompt and flexible reactions to market trends, increased efficiency and competitiveness while being a safe way to avoid all the drawbacks of centralized organizations. The value that wine tourism networks create significantly affects the supply side of wine tourism. Wine tourism networks may also benefit the demand side, the wine tourists or, more broadly, the wine-interested consumers. Baha'is and Caldas suggest that networks and clusters should exploit new technologies in order to increase interaction and collaboration. Various types of Web 2.0 social networks can be utilized according to the type of stakeholders. The World Wide Web opened up new possibilities for people to collaborate and to form networks of business interest.
