ABSTRACT
This chapter focuses on how all communication must be planned and blended into carefully integrated programs to deliver a clear, consistent, and compelling message about its organization and its brands. It discusses the steps in developing marketing communications. The consistency with which this message spreads across all of the marketing communications media that health and human services (HHS) uses is noteworthy. The marketing information about the Million Hearts Initiative and its tools, as shown on social media, are coherently integrated with other traditional media to echo the message. The most exciting and promising collaborations in Million Hearts bring together the complementary assets of the public health and healthcare sectors. Integrated marketing communications (IMC) develops a solid brand identity in the marketplace by binding together and strengthening all images and messages. Through IMC all corporate messages, positioning and images, and identity are coordinated across all settings.
