ABSTRACT
Song will be in competition with thousands of other distractions and people attention spans seem to get shorter and shorter. So people have to work hard to keep them in line. We need to offer some ear candy, all those little rhythmical details are important to produce a tight groove. Voc Align identifies rhythmical differences between the tracks and automatically aligns them. In the former clip author concretely talks about the creation of 'Tik Tok': about recording and editing a large number of vocal tracks and using the VocAlign plug-in, about basic ideas that guided working on the song. The process of song-writing and Kesha's input, about P. Diddy's injections and the fact that the song had actually been called 'P. Diddy' for a long time before the record label intervened. People do not only play pop songs to reflect how they feel in a particular moment but also to express who they are in general.
