ABSTRACT
This chapter shows that the 'regime ideology' of the Modern Greek language affects the ways seemingly disparate 'language issues' are defined and covered in the press. The conceptual topology of this new ideology offers a general framework for the development of coherent communicative sequences involving several actors with distinct stances on the issues raised. The chapter adopts a research procedure based on multiple indexing. It uses media coverage as an index of language issues. Language issues, both explicit and implicit, are employed to index a comprehensive ideological framework, within which both consensus and dissent are exercised. This conceptual ideological framework can then be assumed to affect or to control certain linguistic practices pertaining to standardization, such as the collective practice of purism. As many linguists have observed, katharevousa continues to maintain a shadowy but by no means unimportant existence alongside demotic. Archaisms or 'learned forms' appear in many registers of Standard Modern Greek.
