ABSTRACT
This chapter discusses issues related to Corporate Social Responsibility (CSR) reports and how the information they contain can be an insightful source of social, environmental and economic actions, goals and performance outcomes of global firms' supply chain management functions. It begins with a discussion of the current literature streams related to CSR reporting, followed by a detailed description of the research methodology, Crawdad and centering resonance analysis (CRA). Companies whose CSR reports were used in this study were first identified based on membership in the Global Environmental Manufacturing Initiative, mentioned in the Global Reporting Initiative and frequently mentioned in the media. The Consumer Orientation theme focuses on the downstream supply chain, and includes the words 'brand', 'consumers', 'products' and 'quality'. Reports indicate that SCM accounts for the majority of most firms' external spending, and has a large influence on the social, economic and environmental aspects of many areas of business.
