ABSTRACT
Let's begin by explaining the thinking behind the title, The Employer Brand: Keeping Faith with the Deal. The intention from the outset has always been to avoid another academic explanation of the employer brand concept and to offer organisations working in this area something with a more practical application. The focus of the book is on the experiences and perspectives of organisations that have applied employer brand practices, rather than on academic definitions of the concept. Indeed, we hope that by featuring case studies and first-hand accounts from practitioners, other organisations will learn from these experiences and be prompted to share their own insights.
