ABSTRACT
Norway has a long history of traditional industry-controlled MAIs. A Press Council and a Code of Ethics were set up in the interwar period. They have no statutory or government-controlled elements. The online transition has challenged, but not yet changed, the system. Instead, online media has become a part of the self-regulated system. User-generated content is subordinated to the editor’s responsibility. As yet, the possibilities of new online MAIs are not used in a systematic way. There are no compulsory schemes for newsrooms to present links to original sources, to create newsroom blogs fostering production transparency, to foster collaborative news work or to introduce online correction strategies. The most widespread MAIs are the online discussion forums, where the public is obliged to discuss, criticize and scrutinize the news and reports.
