ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores that faculty members need to engage traditional media, new media, policymakers and the general public in order to have a voice on salient higher education issues. Social media and other forms of media have the potential to be inclusive and elevate the voices of a more diverse group of faculty members. However, with growing technology and new media, the role of the intellectual is changing more quickly on the evolving higher education landscape than it has in the past. Heller presents detailed instructions on how to write opinion pieces for general publications and those in the field of education; he also discusses his thought processes on some of his own work. Crafting an Online Scholarly Identity: Invention and Representation, Dafina-Lazarus (D-L) Stewart discusses jockeying with identity while using social media to craft an image and drawing people to that image.
