ABSTRACT
This chapter considers how media representation of homophobic aggression can affect levels of homophobia within society and therefore argues that the media has a role to play in both reducing and preventing this form of discrimination. It examines how homosexual aggression is portrayed in the media and focuses on the duty the media has as a recognised social institution, to ensure it does not adversely contribute to discrimination faced by the Lesbian, Gay, Bisexual, Transgender, and Intersex community. The chapter describes a new and innovative research method in order to analyse the portrayal of homophobic aggression and non-homophobic aggression in print media. Homophobia is not confined to any one segment of society, and can be found in people from all walks of life. The reports of non-homophobic aggression have a lower percentage of positive emotions, negative emotions, and ‘big’ words. The chapter addresses the aggression component of homophobia.
