ABSTRACT
In the introduction section of this textbook, you read about how data are used in different situations, what data might be and how we come across data, and many examples from obesity to competitive eating to ticket sales and pricing. In this chapter, you will be introduced to more technical concepts, such as analytics, data, data types, some key concepts and various statistical analyses to develop a baseline, before moving to the chapters covering application of analytics in functional areas of sport. Please remember that this chapter is not developed to replace a statistics textbook. It is, rather, a brief summary of some relevant statistical concepts and key analyses. If needed, please refer back to statistics textbooks for more detailed information.
