ABSTRACT
NeuroIS is a field in Information Systems (IS) that makes use of neurophysiological tools and knowledge to better understand the development, adoption, and impact of information and communication technologies. This chapter provides a reflection on the foundations and the status of the NeuroIS field. The chapter addresses the following four questions: What is NeuroIS? Why is NeuroIS important? What are possible NeuroIS topics? How to conduct NeuroIS research? The author of this chapter emphasizes that a final consolidation of the concepts and methods in the NeuroIS field has not yet taken place. This fact makes it even more interesting to observe, or to directly contribute to, the future development of the field.
