ABSTRACT
Vancouver is the birthplace to renowned environmental non-governmental organizations such as Greenpeace and the home of renowned Canadian conservationist and television star Dr. David Suzuki. Vancouver is also one of the first major cities in the world to recognize the significance of climate change. For these among other reasons, Vancouver had a credible claim to a business brand as a "green capital." The significant environmental and social sustainability elements of the Vancouver bid surpassed any that the International Olympic Committee had received before. The strategy was to leverage Vancouver's already earned "green credibility" and reputation as one of the world most livable cities to give Vancouver an important edge in international circles in attracting green business to the city. The Games-time transportation system has had a profound impact on the long-term transportation strategy for the Greater Vancouver Region.
