ABSTRACT
This chapter examines the rhetorical aspects of this process in order to raise key issues in relation to developing and to communicating messages about environmental issues in sport. It explores key points about rhetoric and general communication strategy. The chapter explains connections between rhetorical aspects of communication and environmental sustainability in sport. It discusses factors that enable and constrain message development regarding sport and the natural environment. The chapter provides a set of beginning or foundational tactical concepts to help sport managers identify their own voice and strategy regarding these issues. It describes many departure points for such strategic research, and it is important to understand them if measures of success are to be realized. The integration of sustainability principles and environmental awareness and action are a part of the world of sport, albeit in inconsistent ways. Once the environmental and sustainability work commences, it will be necessary to communicate it to a variety of internal and external stakeholders.
