ABSTRACT
The Arab States of the Gulf Cooperation Council (GCC) should keep pace with the tremendous influence and speed of change that social media exerts on their people's lives. Data showed that the most used social media are Facebook, Twitter and YouTube, with Facebook in the lead. Expanse of social media usage has been strong in Saudi Arabia and the United Arab Emirates (UAE), with users growing over 50 per cent. This chapter talks about the Online ethnography approach. The Online ethnography is ethnographic study based on the digital methods and interactions using Facebook, Twitter, blogs, websites and forums specifically within the educational online format. The main goal of this chapter is to clarify the difference between student and teacher learning analytics dashboards. The chapter aims to discuss the characteristics of an effective student-centred analytical dashboard considered in this research. Finally, it aims to show how students can provide their own analytical dashboard through answering the analytics at work' matrix questions.
