ABSTRACT
A study of the management style and principles of arguably the most successful movie executive today, Marvel Studios President Kevin Feige. Feige gets sole producer credit on every Marvel movie, including Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, The Avengers, Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier, Guardians of the Galaxy, The Avengers: Age of Ultron, and Ant-Man. Topics include casting; the shared universe; specific patterns of Marvel strategic planning; the internal Marvel brain trust; choosing a director; setting release dates years in advance; Marvel one-shots; phase three of the Marvel Cinematic Universe (MCU); box office grosses; high IRR (internal rate of return); deciding what movie to make; managing information; Marvel executive producers; casting, production, editorial, visual effects (VFX) and post; lessons of principal photography; director’s cut; marketing; Comic-Con.
