Online self-distribution is the nascent, growing, exciting part of home entertainment, the convergence of inventive software, entrepreneurial creators, niche content and audience curiosity. The number-one problem with startups is growth, whether online or not. Failure results from a lack of growth because not enough customers know about the product or service. This is why using YouTube as a distribution mechanism is a very good idea, and is being used as a model for this category. Aggregators are services that have established relationships with a person's targeted platforms, such as iTunes, Amazon, Hulu, Netflix, Amazon, Vudu, Google Play and others. It is vital to attract repeat visitors and obtain their email addresses in order to build a fan base. Pushing traffic to a site is the single most challenging obstacle in the quest for hits and views. At the same time, a calendar should be maintained for self-distribution.