ABSTRACT
Independent exhibition is personified by the father-and-son management team of Laemmle Fine Arts Theatres in Los Angeles, Robert and Greg Laemmle. Content covers The Royal in West Los Angeles, Music Hall 3 in Beverly Hills, Monica 6 in Santa Monica, NoHo 7 in North Hollywood, Town Center 5 in Encino, Playhouse 7 in Pasadena and Claremont 5 in Claremont; first run; sub run; specialized, art house, niche or independent product; renting vs. owning theatres; specialty films; Grand Budapest Hotel, Birdman, Imitation Game, Boyhood, American Sniper, Big Hero 6, Margin Call, Bachelorette, The Interview; zones; Fox Searchlight, Sony Pictures Classics, Focus Features, IFC Films, Magnolia, A24, Roadside Attractions; distributor’s share of box office percentage; word-of-mouth; reserved seating; Internet ticketing; cooperative advertising; film rental; trailers; concessions; food service; plumbing problems, projection equipment or sound problems, customer complaints; Wes Anderson; the Coen Brothers; virtual print fee (VPF); digital conversion; four-wall engagement; The Art House Convergence.
