ABSTRACT
The newest business model, for DIY micro-budget movies, relies upon online self-distribution. In this brave new world, independent filmmakers protect their niche product by becoming their own distributors, bypassing theatrical and using new online platforms such as VHX.TV to develop their audience. Jamie Wilkinson, Co-Founder and CEO, VHX Corporation, discusses video-sharing sites such as YouTube and Vimeo; aggregators such as Gravitas, Distribber, Quiver, Filmbuff and Kinonation; self-distribution tools such as Distrify, Reelhouse and VHX; curated sites such as iTunes, Netflix, Snagfilms (part of Indiewire) and Mubi; uncurated, centralized sites such as Distrify, Gumroad and VHX; traffic via YouTube, Facebook and Twitter; marketplaces such as iTunes, Amazon, Hulu, Netflix, Google; delivery via a digital cinema package (DCP); mezzanine files; embedding a self-distribution tool on your movie’s website; becoming entrepreneurial; online marketing; building a fan base; YouTube revenue; driving traffic to your site; VHX website publishing, content management, packages; processing transactions.
Also Aziz Ansari; This American Life; Kevin Spacey’s Now; Foo Fighters; Camp Takota; the Brothers Riedell; Grace Helbig, Hannah Hart, Mamrie Hart; Shane Carruth’s Upstream Color; Comedy Central; Drafthouse Films; Kung Fury; Google Analytics; 30 Days of Yoga; Indie Game: The Movie; Stripped; Sound City; Girl Rising; Dude Bro Party Massacre III; Black & Sexy TV; Someone You Love: The HPV Epidemic; Bet Raise Fold: The Story of Online Poker; Blood, Sweat and Beer; Filmage: The Story of Descendants/All; pricing matters; engagement is more important than price; free sells; embed everywhere; rentals grow your audience; bonus content; subtitles; coupons; discounts.
