ABSTRACT
The emerging DIY model is examined in this chapter by Jason E. Squire, professor at the USC School of Cinematic Arts, including history, development; Jon Reiss; Peter Broderick; The Last Broadcast; Head Trauma; Walmart: The High Cost of Low Price; Stefan Avalos, Lance Weiler, Robert Greenwald, Arin Crumley, Joe Swanberg, Mark and Jay Duplass; Ted Hope; Mark Gill; Dennis Lim; mumblecore; Funny Ha Ha; Andrew Bujalski; a DIY checklist; memo of understanding (MOU); crowdfunding; Kickstarter; target demographics; Wish I Was Here; Veronica Mars; Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing in the Digital Era; withoutabox.com; festival buzz; monetizing the DIY movie; Vimeo Pro; distribber.com; Netflix Watch Instantly; Amazon VOD; Hulu; American Film Market (AFM); the Independent Film and Television Alliance (IFTA); Four-Eyed Monsters; The Puffy Chair; Hannah Takes the Stairs; Breaking Upwards; One Lucky Elephant; Douchebag; Tiny Furniture; Bellflower; Camp Takota; Tangerine.
