ABSTRACT
Consumer products have become increasingly valuable, especially for kids’ movies. Former Executive Vice President, Sony Pictures Consumer Products, Al Ovadia offers a review of this important revenue stream, with some history; Charlie Chaplin; Walt Disney, Mickey Mouse; Davy Crockett; Star Wars; Kenner Toys; (part of Hasbro); licensing campaigns for Ghostbusters, The Little Mermaid, Beauty and the Beast, The Lion King, Batman Returns; E.T. The Extra-Terrestrial and M&Ms; McDonald’s Happy Meal; Burger King’s Kid’s Meals; Pixar’s Toy Story; Monster’s Inc.; Shrek; Spider-Man; X-Men; Harry Potter; franchises; New Line’s Lord of the Rings and Hobbit series; Twilight and Hunger Games series from Lions Gate; Marvel and DC movies; merchandising, licensing; licensor; licensee; Walmart, Target, Kohl’s, J.C. Penny; Nordstrom, Macy’s; MAGIC licensing show; Toy Fair; International Licensing Show; E3; sell sheets; master toy license; interactive license for video games; apparel deals; style guide; 12” collectible figures; prototypes; approvals; Toys “R” Us; net margin; stairstep deal; console games, online games, mobile games, apps; video game publisher (Ubisoft, Take-Two Interactive, Activision Blizzard, Sony, Microsoft, Sega); developer; Transformers: Rise of the Dark Spark released on PlayStation 3 and 4, Wii U, Nintendo 3DS, Xbox One and Xbox 360; videogame business model; apparel business model; freight on board (FOB); sell-through; promotional tie-ins; ESPN, iHeart Radio, Pandora, Snapchat, Instagram, Twitter, Facebook; Anchorman 2: The Legend Continues partnered with Dodge; The Internship with Google; Frozen with Subway; Teenage Mutant Ninja Turtles with Pizza Hut; Iron Man 3 and Fifty Shades of Gray and with Audi; X-Men: Days of Future Past with Carl’s Jr. and Hardee’s; the Twilight franchise.
