ABSTRACT
Product labels might be more influential on consumers than text. In this case, interest in human rights is reduced to the aesthetics of presentation. Starobin and Weinthal, using the example of kosher food certification, produce a model for assessing consumer traction of third-party certification that centres on the display by certifiers of demonstrable and transparent expertise that taps into a group of consumers with strong social capital bonds.148 This will be a difficult model to replicate in relation to more complex products and practices and in situations where consumers do not share a particular organising identity.
