ABSTRACT
This chapter discusses the communication effects processes involved in populist political communication across European countries and reveals that people knowledge about the effects of populist communication on citizens is still scant. Despite populism gaining increasing scholarly attention across Europe in recent years. People identify some of the major shortcomings of prior research and finally single out what are the most important routes for future research on the effects of populist communication that should be addressed by scholars in the years to come. In the following, author briefly discuss the overarching conclusions that we can draw from research across European countries with respect to the voters of populist parties and the effects of populist communication on citizens. Following the different components and phases suggested in this model, people discuss several shortcomings of prior research that point to various directions for future studies on citizen's populist political communication.
