ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book presents several examples to show the reader what the difference between Literary Studies, British Cultural Studies, and Popular Culture Studies might look like. The cognizant of the fact that a systematic formal explanation of theories and methodologies may obscure involves, self-reflexive, and probing nature of American Cultural Studies. American Cultural Studies are fascinated by the ominous patterns, power hierarchies, forms of desire, narrative appearances, and counter narratives of representation. In terms of theory and method, American Cultural Studies may be more multifaceted than Literary Studies or Art History. The collective narrative voice, internally differentiated, emphasizes the communal dimensions of producing culture a venture that, despite the lightness of the tone, is firmly placed in the historical context of settler colonialism, the continued appropriation of Native American land and cultures by European Americans.
