This chapter illustrates a more extensive and colorful range of leader behaviors exists that have both direct and indirect effects on athletes, exercisers, and students. It aims to the behavioral strategies, as well as the psychological processes that account for those effects. The study of leadership has been extensive within the field of sport and exercise psychology, with scholars conceptualizing and testing a wide range of frameworks, with a broad objective of seeking to understand just how leadership behaviors in these different settings are related to, and influence, salient cognitive, affective, and achievement outcomes among those being led. The chapter considers persuasive leadership in terms of both: verbal persuasion; and covert persuasion. It looks to review how leaders utilize persuasive behaviors to influence those under their charge within the physical activity domain.