ABSTRACT
The relationship between organizational culture, an organization’s advocacy practice, and the adoption of innovation has been relatively unexplored by social scientists. Although each of these areas has been studied, the interaction of the three is still uncharted. Now more than ever, in a climate of
scarce resources and intense competition, the ability of organizations to orient themselves to their external environments, navigate changing political and economic landscapes, and adapt relevant new technologies is critical. So, also, is an organization’s ability to advocate effectively on behalf of its constituents.
