ABSTRACT
George Herbert Mead was a philosopher whose theoretical contributions reflect the influence of three intellectual movements. Mead's contributions to the mind/body/self dialectic appear in Mind, Self, and Society. Mind, Self, and Society also explicates the three key constructs that pertain to the social self for which Mead is most renowned. Solomon's conceptual paper on the value of symbolic interactionism to marketing scholars is a notable exception; he offers a cogent explication of the theoretical underpinnings of the construct, and outlines its salience to consumption studies. Although offering unique insights on the relationship among the mind, the self, and the social world, Mead's theoretical contributions on sociality, language, symbols, and social justice-advocacy remain underutilized by scholars of consumer culture. In The Philosophy of the Act, Mead lays out his beliefs about the temporal nature of reality, which is compatible with his belief in fluid, unbounded realities.
