ABSTRACT
There is generally no shortage of usage of French social theorists in consumer research in general and in Consumer Culture Theory in particular. Trained as a sociologist and deeply interested in anthropology Edgar Morin has used his interest in systems theory and cybernetics to venture into other disciplines such as the sciences of biology and physics. One might argue that Morin's work always has been primarily sociological, in the sense that even the most adventurous digressions into physics and biology represent an attempt to develop an understanding of what constitutes the human life world, the center of which is the concept of society. Morin demonstrates a respect for the complex and intricate unfolding of social phenomena and his general interest in the imaginary as a central element in the definition of humanity. Morin himself highlights three principles that characterize a complex epistemology: the principle of dialogic, the principle of recursiveness and the hologrammatic principle.
