ABSTRACT
This chapter examines the methods used in the success and growth of Jain influence in this business, it seems that there was no initial target of global dominance, merely a desire to compete fairly and provide quality and generate profits. The technical science of risk is often used to mask its underlying reality, impacting on people's lives and the wider economy and society. The bonuses and incentives of bankers and financial traders are skewed towards the upside of risk, and rarely adjusted for levels of risk-taking. Financial governance and regulation become very critical when there is a significant concentration of risk and power, and when institutions have grown large and service a variety of stakeholders. The concept of return and expected return are deeply embedded in contemporary finance theory, without any acknowledgment of the materialistic cultural assumptions made in this modelling. Migration and movement in the pursuit of business objectives also involves risk.
