ABSTRACT
Deke can’t believe his eyes as he reads the sheet of paper handed to him by Charles during their weekly meeting. He studies the plan-o-gram (POG)2 and realizes he is losing four stock-keeping units (SKUs)3 of his company’s branded product, while the competitor, B&M, are gaining fi ve. “How could you do this to Breston’s?” Deke shouts. There is no way I’ll be able to hit my Fiscal 2017 sales goals with all of this distribution loss!”
