ABSTRACT
Digitisation is a technical term that signifies the transformation from analogue into discrete data. The idea of digital in the cybernetics community is generally conceptualised as the opposite to analogue, and both are understood as transferable into each other. The digital is used as a conceptual approach to empirical cultural analysis that is borrowed from cybernetics and computer science and enhanced towards a relational concept entangling the cultural, social, biological, and technological dimensions of the digital as an intellectual idea. This book contribute conceptual approaches for empirical cultural research from a disciplinary background of European ethnology and cultural anthropology, inspired and enriched with international perspectives of science and technology studies, media studies, sociology, cultural studies, and cultural philosophy. It also outlines the contours of the young and fast-growing field of research, which is related to the political economy of media and communication, in need of change and adaptation because of the technological character of the digital.
