ABSTRACT
The chapter describes how close collaboration between the outreach department and museum researchers and experts initiated innovative processes of experimentation and improvisation, and triggered a thinking and doing that were out-of-the-box, culminating in acting boldly enough to involve the public in actual research. At a time of change in the public areas, and given no exhibition space available, the museum management and researchers achieved greater awareness of the rewards and positive effects of interacting with the public in society: directly, by creating new knowledge together with the public, and indirectly, by boosting morale and inspiration, and by getting a different perspective on research and field of expertise.
