ABSTRACT
Argentina, known as a 'new democracy', was governed by a strong military dictatorship between 1976 and 1983. In 1982, during the Malvinas War between Argentina and the United Kingdom, the media in Buenos Aires, strictly controlled by the military government, fostered strong feelings of triumphalism and victory. 'Argentineans, to win' was the slogan used in all television campaigns during the conflict. Media literacy teaches students to understand the way that the media and technology construct this agenda. The main challenge for media literacy in Latin America is that youth from the poorest social groups perceive media, the Internet and technology not just as entertainment, as happens today, but as an opportunity to read, understand and transform the world in which they live. The Media Literacy Program in Argentina has achieved promising results in terms of strengthening democracy among students, many who had never experienced freedom in their lives.
