ABSTRACT
This chapter examines the socio-economic trajectory of a prime tourist destination, a festival marketplace whose notoriety has faded away, and looks at the means the principal actor in charge of this piece of land is implementing in order to bring residents and users back. It exposes the concept of post-tourism or tourism of everyday life and explains the super-gentrification process at work in New York City, especially on its waterfronts. The chapter turns to South Street Seaport's socio-economic development leading to its preservation and the festival marketplace project. It also examines the main features and ideologies at the heart of the project that led to what Peter Hall coined the "rousification" of America. Tourism mobility is establishing new links with time, place and landscape. It has integrated the domain of the ordinary, the pace and rhythm of an idealized mundane life focusing on the experiential economy.
