ABSTRACT

This chapter discusses that, along with non-secular societies, which are typically associated with religious dominance and governance, secular contexts are also witness to the rise of various anti-capitalist voices that are either religious in orientation or largely influenced by religious rhetoric. It argues that religious and secular critiques of the market have more in common than usually thought. The chapter covers a set of main issues that are expressed by religious critics of the market. It presents a summary of the key perspectives on the relationship between religion and the market. The chapter focuses on the most recurrent themes in the literature that generally echo the critiques of the market from the lens of major world religions such as Christianity, Judaism, Buddhism and Islam. It provides a suggestion that including religious perspectives in critical marketing can help us gain a more holistic understanding of the critiques of the market.