ABSTRACT
The logic of the media induces the presentation of models proposed for identification. Technical innovation is the support of media space internationalization, particularly with respect to television, which abolishes the fence enclosing the various spaces of society and opens society to other communication streams. Al Jazeera marks a rupture with the immense process of hetero-assignment that the media engage in while producing and refracting representations and stereotypes of the other in a globalized world where news circulates faster than people, rebalancing the scales of the near and the far. Every media is an entity in space and time that links a speech isolated from its referent to a context made of a place, a moment and a given receptor. In online media, the agenda setting includes polls and forums: being interactive, it permits one to react.
