ABSTRACT
Since 1997 Kick It Out has worked as a charitable organization that promotes equality and inclusion, as well as challenging all forms of discrimination in English football. Prior to this, and since its formation in 1993, the organization had worked under the name of Let’s Kick Racism Out of Football as a campaign against racism within the game. Since 2012, the remit of the organization has broadened and it works both proactively and reactively within football and the communities around it. Kick It Out is widely recognized in football and society due to its campaigning activities that raise awareness of the ongoing issues relating to equality, diversity and discrimination in football. However, there still often exists a lack of awareness of the organization’s day-to-day work in challenging discrimination, breaking down barriers and making the sport more inclusive.
