ABSTRACT
The analysis, which began with the discourse analysis of English articles, indicated that the themes of control, negativity, international contexts and business permeate these data. For example, the Globe and Mail article uses adjectives such as embarrassing, undesired, bitter, damning, [not] proud, aggressive and dwindling and nouns such as ridicule, symptom, controversy, incidents, headache, problem, difficulty and consequences. The article also thematises control by repeatedly referring to the OQLF as the ‘language watchdog’ (four instances), which ‘enforce[s] Quebec’s language law’. The OQLF is imbued with the more general themes of negativity and control, as in Example 1.
