ABSTRACT
Architects have always relied heavily on network and word-of-mouth to market their services. Chapter 10 discusses that while these would still work today, there many others marketing strategies that firms can use to attract more clients. It emphasizes the new tools and channels that have opened up with the ubiquitous use of technology and the internet. The chapter also talks about branding–how it can help elevate your firm’s image and how it can help streamline your marketing efforts.
