Ever since the Internet and its graphical component on the World Wide Web became part of our commercial landscape, scholars have sounded a refrain, made perhaps most aptly by McLuhan, that the introduction of any new medium should make us rethink the basic theoretical assumptions in our field. This chapter asks the questions: How does the contemporary new media environment shape and re-shape news framing? How are theoretical models and methodological tools being used to study news framing within this contemporary media landscape? Drawing from the growing body of literature on new media and news framing, including my own work, I explicate news framing in political news disseminated within various new media environments, including websites, blogs, and social media. I also discuss framing effects in light of accelerating inter-media and multi-media news framing, stressing that these effects are contingent upon heightened audience participation in this new media environment.