Down the Rabbit Hole
DOI link for Down the Rabbit Hole
Down the Rabbit Hole book
Until relatively recently, emotions were often ignored within framing effects studies. Only as scholars have become more interested in the finer details of the composition of news stories, and in models of the psychology of news framing effects, have emotions been studied more closely. Yet, the integration of emotion into these models of news framing effects is incomplete, and it has proven to be more difficult than expected. Competing psychological models of the origin and effects of emotion in human decision-making and behavior provide framing scholars with a myriad of choices as to how emotions may be integrated into research designs. In this chapter, I first offer preliminary thoughts as to where emotions could play a role in current framing effects research. For instance, while we can conceptualize them as independent variables and part of journalistic news frames, they must also be observed as part of the framing effect process (i.e., as mediators) and as variables influencing the strength and direction of framing effects (i.e., as moderators). Based on available research, the chapter also attempts to address the importance of emotions vis-à-vis cognitive explanations, including how and when they outperform variables traditionally used to explain the psychology of framing effects.