ABSTRACT

Introduction: Globalization and hybridization Since the early 1990s, the rapid development of communication technologies and the opening of media markets around the world have made the consumption of foreign culture and content more convenient and ordinary than ever before. Globalization, a concept that refers to the process and context of the world becoming closer, has correspondingly become part of our everyday vocabulary. In this chapter, we shall discuss the concept of hybridity vis-à-vis globalization by considering recent cultural phenomena such as the Korean Wave, format exchanges between media producers, and the coproduction boom in Asia.