ABSTRACT
On August 23, 2007, Google designer Chris Messina first introduced the hashtag on Twitter as a means of keeping track of related content (Digital Marketing Philippines, n.d.). Since then, the symbol (#) has carried over to other social media platforms such as Instagram, Vine, and Facebook to allow users to easily participate in trending topics, monitor events, and/or provide contexts for posts. By using hashtags, social media users can filter through millions of posts to remain informed about whatever they are most interested and passionate about.
