ABSTRACT
This chapter starts with guidelines for arranging elements within the picture that can be applied when using just about any type of camera. It introduces principles for controlling exposure, areas of focus, and the appearance of motion. Those more advanced principles are most effectively applied using a camera that allows the user to have more control over the camera settings and options for lenses. Most of the time in communication photography the subject should be close to the camera, but understanding the impact of distance on stopping motion in a photograph is helpful when a fast shutter speed cannot be selected. Interest can be created in photographs by showing moments of interaction between subjects or highlighting the lack of interaction. Two people working in an office could be photographed neutrally, each with his or her attention on their own work.
