ABSTRACT
This chapter provides an overview of nudging theory and research, highlighting the relevance of self-control for nudging and vice versa. The potential of nudging interventions to steer people toward more desirable behaviors and decisions has also been recognized by the public and policy makers. Indeed, the popularity of nudges for research but also as a tool to change people’s behaviors has taken on worldwide proportions. The collaborations and inclusion of nudging research(ers) in policy have been investigated among citizens. Surveys report that the public may actually be in favor of this new type of political intervention, which contrasts with more drastic regulatory measures such as bans, taxes, or fines. Nudges constitute deliberate attempts to influence people’s choices in a subtle way; that is, without making people aware that they are being influenced. Nudging is like a new product with a huge potential.
