ABSTRACT
In the year 2000 the Norwegian Agency for Cooperation and Development (NORAD) and the Pakistan Government began to work together to reduce the environmental impact of small and medium-sized enterprizes (SME) in Pakistan's private sector. Leather is Pakistan's third largest export earning industry with almost 60% of exports destined for European markets. Initial work began with the leather and tanning industry; one that was particularly known to be responsible for water pollution impacting on the availability of clean water to local communities. The initial intervention was mainly funded by NORAD and designed collaboratively with industry association, industry consultants and the export promotion bureau of Pakistan. The 'product' offered to SME owner/managers comprises benefits, tangibles and intangibles. Although no formal research was conducted prior to the intervention, the programme designers included industry experts who were familiar with the attitudes and behaviours of the target audience.
