ABSTRACT
Marketing technique was adopted as the participants backgrounds were identified accordingly with the criteria listed. There is a pressing need to investigate and deploy effective behavioural change strategies to prevent cervical cancer in Malaysia. In Malaysia, research on promoting cervical cancer awareness and prevention using health marketing strategies is still relatively new as most other related studies in this area explored from the medical perspective. Although preventable, cervical cancer has become a major health problem in developing countries. In Malaysia, cervical cancer is in the top five of cancers and the third most common cancer among women. Malaysian women have been offered free Pap smear screening since the launch of Healthy Life Style Campaign against Cancer in 1995. Malay women from both rural and urban settings, Ministry for Health of Malaysia (MOHM), husbands, children, General Practitioners, nurses, health care workers, employers and laboratories offering cervical cancer methods are relevant pap smear stakeholders.
