Social reality in product creation is constructed, however, an agreed process model of the product creation project to perform does not automatically result expected construction of reality that serves as a basis for action direction. Having explicated the importance of process models as a basis for directing action in product creation, people will now further address and explicate the inadequacy of the prevalent positivistic model understandings. Following a moderate constructivist approach, as well as evidence from empirical studies, they argue that attribution meaning and hence construction of reality differs from individual to individual. Action plans in product creation that are subject to an efficient collaboration of actors are dependent on the underlying presuppositions in terms of shared or compatible constructions of reality.Readers has taken a real-world problem from product creation and applied a problem-solving approach using insights and methods from philosophy. Finally, chapter discusses how the theoretical insights gained could be implemented by a collaborative software tool.