ABSTRACT
In the past, health messages in Ghana were mainly delivered in face-to-face interaction, for example, in doctor–patient communication or between the herbalist and a client. In villages, the traditional ruler’s announcer went round shouting out health-related messages before radio, television, newspapers, posters, and billboard advertisements became more popular in cities and towns. The mobile phone has become the latest tool for delivering information on healthcare services. As communication by phone does not require literacy, mobile phones are now increasingly adopted in regions with no extensive form of communication prior to the new information technology (Tenhunen 2008: 515).
