ABSTRACT
I first presented this paper at the invitation of The C. G. Jung Institute of San Francisco in June 2010, when they kindly invited me to talk about the genesis of The Red Book and its publication. I was informed that attendees were ‘looking to this conference as a “way in” to The Red Book – a way of making it less intimidating and more accessible … – yet also that only a small number … would have actually read the entire book.’ Whereas many would ‘have read some parts of it, some might have basically only looked at the images, and a few [would] not have read anything but are curious.’ Perhaps the same holds true for readers of this book.
