This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines the dynamics between dominant culture and subcultures. It explicates the politics of eroticized sadomasochism (S/M) power play in the lyrics and music videos of songs by goth bands. The authors work to destabilize reified identities and assumed power relations by examining how political action creates contextual specificities and examines how Li Yugang, the Peking opera performer who also sings popular songs, moves across mediatized social spaces. It describes the proliferation of nonnormative categories of gender and sexuality used by gay male rappers in New York City and New Jersey. The book also explores how the obsession of gay men with Britney Spears offers an opportunity to theorize how homonormative desire (gay desire for men) can be queered into a desire centered on Britney Spears aesthetics of mesmerizing surfaces and airy voice.